• Prime Day

    Fuller lips, fuller lashes, fuller wallet. Win, win, win. The best part? You get all that, plus free, two-day shipping.

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    Prime Day

    UP TO 35% OFF

    Fuller lips, fuller lashes, fuller wallet. Win, win, win. The best part? You get all that, plus free, two-day shipping.

    Save Now

  • LASH XTENSION LIFT TUBING MASCARA


    You’re a coat away from volume that builds fast
    and lasts for 24HRs, holding lift and curl all day*.

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    *Based on a US clinical study of 31 participants

    LASH XTENSION LIFT
    TUBING MASCARA

    INSTANT LIFT.
    24HR WEAR.

    You’re a coat away from volume that builds fast and lasts for 24HRs, holding lift and curl all day*.

    Shop Now

    *Based on a US clinical study of 31 participants

NEW EXCLUSIVE KITS

THE SUMMER I TURNED PRETTY

Just like the hit series that inspired these pout-plumping sets – you’ll want them for all seasons, not just summer.

PLUMP ON REPEAT

SUBSCRIPTION IS LIVE

Run out? You’d never. Subscribe to your faves and get 10% OFF and Free Shipping on every order.

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Your New Situationship

No need to commit to one fave, babe. Get 'em both and SAVE up to 20% with bundles of best sellers.

New Favorites

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YOU SHOP, WE SHIP

COMING IN HOT

Shipping to the UK, Canada, and the rest of the world is here. Let’s get glam.

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Full-On Fam Has Expanded!

Two new FULL-ON lip products have entered the chat.

What's Your Persona, Babe?

Let's see what your go-to lip color says about you.

Made-To-Move Minis

Room for one more? Pack those bags, bestie. We're coming with.

All That Matte(rs)

Introducing Full-On Plumping Liquid Lipstick Matte

Date Night Makeup

Minimal yet impactful makeup, enhancing your natural beauty.