All Eye

Give your gaze a glow-up with our volumizing mascaras, long-lasting eyeliners, and primer-infused shadows.

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Featured
    • Bestseller
    4.4
    Rated 4.4 out of 5 stars
    822

    BUXOM® Lash Volumizing Mascara

    Volumizing, defines and lengthens.

    $25.00
    • New
    4.3
    Rated 4.3 out of 5 stars
    49

    Forever Babe Eyeshadow Palette

    12 primer-infused shades for every skin tone.

    $42.00
    • New

    LBD

    4.2
    Rated 4.2 out of 5 stars
    91

    Power Line™ Lasting Eyeliner

    Long-wearing, waterproof, smudge-proof.

    $21.00

    • SMALL BUT MIGHTY

    Enjoy 30% off select Holiday kits. Price as marked. Best sellers in stocking-size sets that pack a seriously sexy punch.
    • Bestseller
    • Selling Fast

    All Access

    4.8
    Rated 4.8 out of 5 stars
    6

    Eyeshadow Bar Single Eyeshadow

    Primer-infused, powerfully pigmented.

    $12.00
    • New

    High Spirits Mystery Kit

    An online exclusive, excluded from additional discounts.

    $64.25

    $128.50 Value
  • 4.6
    Rated 4.6 out of 5 stars
    45

    BUXOM® Lash Waterproof Volumizing Mascara

    Waterproof, increases volume, holds curl.

    $25.00
  • 4.3
    Rated 4.3 out of 5 stars
    199

    XTROVERT™ Mascara

    Volumizing, buildable, X-shaped brush.

    $22.00

    • 12 DAYS OF SEXY

    Treat yourself – check back every day for surprise deals you won’t wanna miss.
  • 5.0
    Rated 5.0 out of 5 stars
    7

    Empty Eyeshadow Palette

    A customizable, refillable palette.

    $13.00
  • 3.5
    Rated 3.5 out of 5 stars
    4

    High Spirits Straight Up™ Eye and Cheek Palette

    For eyes and cheeks, in three finishes.

    $29.50
  • 5.0
    Rated 5.0 out of 5 stars
    1

    High Spirits On The Rocks™ Eye and Cheek Palette

    For eyes and cheeks, in three finishes.

    $29.50

  • Mini BUXOM® Lash Mascara

    Volumizing, defines and lengthens.

    $14.00

Showing 11 of 11 items

Eye Frequently Asked Questions

Can You Use Concealer as Eye Primer:

While concealer and eye primer serve different purposes, you can use concealer as a makeshift eye primer in a pinch. Concealer can help even out the eyelid's skin tone and create a base for eyeshadow. However, it may not provide the same longevity and eyeshadow vibrancy that a dedicated eye primer does. If using concealer as a primer, set it with a translucent powder before applying eyeshadow for better results.

How to Make My Eyes Look Bigger:

To make your eyes appear larger, consider these tips: Apply a light, neutral eyeshadow on the eyelid to brighten the area. Use white or nude eyeliner on your lower waterline to open up the eyes. Curl your eyelashes to lift them and make your eyes look more awake. Apply mascara to both upper and lower lashes to define your eyes. Use a subtle winged eyeliner to elongate the eyes. Avoid heavy, dark eyeshadow on the lower lash line, as it can make eyes appear smaller.

Can You Use Lip Liner as Eyeliner:

While it's technically possible to use lip liner as eyeliner in a pinch, it's not recommended for regular use. Lip liners are formulated differently from eyeliners and may contain ingredients that aren't safe for use near the eyes. Additionally, lip liners may not have the same texture and staying power required for eye makeup.

Can You Use Eyeliner for Lip Liner:

Just like using lip liner as eyeliner, using eyeliner as lip liner is not recommended. Eyeliners are formulated for the eyes and may contain ingredients that are not safe for use on the lips. Additionally, the texture and staying power of eyeliners may not be suitable for lip makeup.

How to Make Eyeshadow into Eyeliner:

To turn eyeshadow into eyeliner, you'll need a few drops of mixing medium or water. Scrape a small amount of eyeshadow onto a clean surface or palette. Add a drop of mixing medium or water and mix it with a brush to create a paste. Apply the paste along your lash line using a fine eyeliner brush for a custom eyeliner shade.

How to Apply Eyeliner:

To apply eyeliner, follow these steps: Start with clean, primed eyelids. Choose your preferred type of eyeliner (liquid, gel, pencil, etc.). Begin by drawing a thin line close to your upper lash line. You can make it thicker for a more dramatic look. For a winged eyeliner look, extend the line slightly past the outer corner of your eye and then connect it back to the upper lash line. For the lower lash line, apply eyeliner sparingly, focusing on the outer two-thirds of the eye. Adjust the thickness and wing angle to achieve your desired look. Ensure both eyes are symmetrical, and use a cotton swab or makeup remover for any cleanup.

How to Do Winged Eyeliner:

Creating a winged eyeliner look involves these steps: Start with a clean eyelid and draw a thin line along your upper lash line. Determine the angle and length of your wing. You can use the lower lash line as a guide. Draw a line from the outer corner of your eye upwards towards the wing. Connect the wing back to the upper lash line, creating a triangle shape. Fill in the triangle, making sure the lines are smooth and even. Adjust the wing's thickness and length for your desired look, and ensure both eyes match.

How to Use Eyeliner Pencil:

To use an eyeliner pencil, gently pull your eyelid taut and draw a line as close to your upper or lower lash line as desired. Use short, soft strokes for better control. You can also smudge or blend the line with a smudging brush for a softer look or to create a smoky effect.

How to Blend Eyeshadow:

Blending eyeshadow is crucial for a seamless look. Use a clean, fluffy eyeshadow brush to blend the edges of different eyeshadow shades together. Make small circular or windshield wiper motions to ensure a smooth transition between colors.

How to Remove Waterproof Eyeliner:

Removing waterproof eyeliner can be a bit challenging. Use an oil-based makeup remover or micellar water on a cotton pad. Gently press the pad against your closed eyelid for a few seconds to loosen the eyeliner. Then, swipe away the eyeliner with gentle, downward motions. Avoid rubbing or pulling, as the eye area is delicate.

How to Do Inner Corner Eyeliner:

To apply eyeliner to the inner corner of your eyes, use a soft eyeliner pencil or a small, precise brush. Gently line the inner corner of your eyes, following the natural shape. This can help brighten and open up your eyes, making them appear more awake and alert.

How to Do Cat Eye Eyeliner:

Creating a cat eye, or winged eyeliner, involves extending the eyeliner beyond the outer corner of the eye. Start by drawing a thin line along your upper lash line. Then, from the outer corner, draw a line upwards and outwards at the angle you desire for the wing. Connect the wing back to the upper lash line, forming a triangle shape. Fill in the triangle and adjust the thickness and angle for your desired cat eye look.