Two Sides, Limitless Looks: NEW Flip Side Liner & Shadow Duo

July 24, 2025

On-the-go glam just got a major upgrade. Introducing the NEW Flip Side™ Liner & Shadow Duo—your secret weapon for eye looks that go from subtle to smoldering in seconds. This double-duty essential pairs a waterline-safe, ultra-creamy liner with a buildable, crease-proof shadow for the ultimate 2-in-1 eye moment.

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    Flip Side™ Liner & Shadow Duo

    On the go glam! This 2-in-1 curated dual-ended liner and shadow easily defines and enhances eyes with creamy, effortless application that lasts all day.

    • USD $35.10

Flip It. Line It. Smudge It. Serve.

We made it easy—like, really easy. The Flip Side™ Liner & Shadow Duo was made for fast, flawless glam, no brush required. One side features a waterproof eyeliner that’s smudge-, transfer-, and skip-free, while the other side delivers a precision micro-sponge eyeshadow that blends like a dream and stays put all day.

Whether you’re creating a low-key day look or building drama for a night out, this multitasking duo has you covered. No fallout. No creasing. No fuss.

Shades for Every Side of You

From everyday neutrals to bold, high-impact hues, Flip Side™ comes in six curated duos designed to flatter every eye color and mood. Each pairing is expertly matched to deliver effortless coordination. That is right, no guesswork required. Whether you’re feeling sultry bronze, soft taupe, rich plum, or deep navy, there’s a shade combo that fits your vibe perfectly.

Why You’ll Love It:

  • Two-in-one design for quick, on-the-go application.
  • Waterproof eyeliner that glides on the lash line or waterline with ease.
  • Ophthalmologist tested and safe for contact lens wearers.
  • Primer-infused formula prevents creases for long-lasting wear
  • No fallout*, no smudging, just flawless wear—all day.

Based on a U.S. clinical study of 33 participants.

Flip Like a Pro

So easy to apply, you probably don’t even need the steps. But we’ll give ‘em to you anyway:

  1. Glide the liner directly onto your lash line (or waterline for extra drama).
  2. Flip the duo.
  3. Twist open the cap to reveal the shadow.
  4. Smudge the shadow onto lids with your fingertip or brush.

Complete the Look

Top it off with our NEW Lash Xtension™ Lift Mascara. This tubing-tech formula that gives you 24HR volume and lift with tug-free removal. It’s the perfect partner to your Flip Side™ Duo for full-glam, wide-awake eyes that turn heads.

Ready to flip your routine? ✨

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