• FUEL YOUR SPRING FEVER

    TWO FREE GIFTS

    Get a FREE trial-size duo when you spend $40.
    WARNING: side effects include a lip-plumping obsession.

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    *Add gift in cart.

    FUEL YOUR SPRING FEVER

    TWO FREE GIFTS

    Get a FREE trial-size duo when you spend $40. WARNING: side effects include a lip-plumping obsession.

    Shop Now

    *Add gift in cart.

  • Plump On Repeat

    Subscription is Live

    Run out? You'd never. Subscribe to your faves and get 10% OFF and Free Shipping on every order.

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    Plump On Repeat

    Subscription is Live

    Run out? You'd never. Subscribe to your faves and get 10% OFF and Free Shipping on every order.

    Subscribe Now


  • With shimmer, shine, satin and matte, there’s an iconic plumping Full-On™ fave for every taste. What’s yours?

    Shop Now


    With shimmer, shine, satin and matte, there’s an iconic plumping Full-On™ fave for every taste. What’s yours?

    Shop Now

Bundle and Save

Your New Situationship

No need to commit to one fave, babe. Get 'em both and SAVE up to 20% with bundles of best sellers.

FUEL YOUR SPRING FEVER

TWO FREE GIFTS

Get a FREE trial-size duo when you spend $40.

Buy With Prime

Get FREE Two-Day Shipping when you Buy with Prime.

NEW

Full-On™ Plumping Glossy Lip Oil

A plumping lip oil packed with peptides for lips that look and feel smooth, hydrated, and plumped with mirror-like, juicy shine.

YOU SHOP, WE SHIP

COMING IN HOT

Shipping to the UK, Canada, and the rest of the world is here. Let’s get glam.

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New Favorites

XO

Full-On Fam Has Expanded!

Two new FULL-ON lip products have entered the chat.

What's Your Persona, Babe?

Let's see what your go-to lip color says about you.

Made-To-Move Minis

Room for one more? Pack those bags, bestie. We're coming with.

All That Matte(rs)

Introducing Full-On Plumping Liquid Lipstick Matte

Date Night Makeup

Minimal yet impactful makeup, enhancing your natural beauty.