September 01, 2023

Perfecting the eyeshadow blend is no joke. But girl, it’s about time we packed away the 50 shades of beige and start swapping basic for bougie.

A #BUXOMBabe needs eyeshadow looks that compliment her inner diva. So grab your blending brushes. It’s time for a lesson in color theory.


We believe there are no rules when it comes to makeup. But we’re all about empowering you to be your best and baddest, starting with eyeshadows that enhance your natural beauty.

For total eye flattery, it’s all about choosing colors that complement, not clash.


It’s all in the color wheel. Find your eye shade and take a look at the colors opposite and you’ve got yourself the perfect eyeshadow match.

Blue eyes + orange and golds = Beach ready babe.

Green eyes + pink, warm-toned browns and purples = Red carpet vixen.

But hold up! What about the best eyeshadow colors for brown eyes?



As a naturally neutral color, brown eyes can pull off almost any eyeshadow shade.

Think purples, golds, greens, blues, bronzes and more. If you’ve got brown eyes you’ve totally lucked out in the eyeshadow department.

But stay humble brown-eyed babes, packing on any old color won’t do anything to elevate your makeup game.

If you’re really about that 0-100 transformation you gotta work what your momma gave you.


If you want to make your brown eyes really pop then truly contrasting hues, like purple and teal, are your go-to. Light greens can make brown-eyes appear lighter, whereas rusts enhance depth and richness.

Get sexy with a sultry smokey look with dark grays, browns and blacks, adding silver for a real flirty finish. To really bring out the vibrancy in brown eyes, reach for shimmers and bronzes over matte, neutral browns.

Now you’ve got the 411 on getting your peepers popping it’s time to put color theory into action.



Individuality is what we’re all about.

But we know our Band of Babes are busy bossin’ it, so we’re happy to lend a hand in times of makeup need.

When it comes to selecting the perfect eye makeup for brown eyes, we got you.

We’re taking it back to the 70’s with our Forever Babe Eyeshadow Palette. Shimmers and purples bring some serious disco vibes or play it coy with candy-inspired pinks and lilacs for a butter-wouldn’t-melt daytime look.

Pack your bags Dorothy, we’re off to Emerald City. Create your own palette with our Single Eyeshadow Bars, starting with colors GIMME GORGEOUS and IRIDESCENT SNAKESKIN. Blend the matte shade into your crease before packing on the shimmery green over the lid for a quick way to flaunt your makeup prowess.

Feeling blue? Add a touch of DIAMOND DARLING to your inner corners before smoking the outer edges with LBD. Pack on BACKSTAGE PASS in the center of your lids for a moody, editorial glam finish.

To get the most out of your eyeshadows, prep work is key. Getting your eyelids primed and ready for action goes a long way to create looks that are pigmented AF. Use an eye primer or concealer over the lid before setting with powder for an oil- and crease-free finish.

Keep it clean by avoiding shimmer in the crease and gently build up color for an airbrushed effect.

Now you’re wised up on color theory, it’s time to create big, bold, brown-eyed badassery with eye makeup from BUXOM.


  • Forever Babe Eyeshadow Palette

    12 primer-infused shades for every skin tone.

  • Power Line™ Lasting Eyeliner

    Long-wearing, waterproof, smudge-proof.

  • Empty Eyeshadow Palette

    A customizable, refillable palette.

  • Single Eyeshadow Bar

    Primer-infused, powerfully pigmented.

  • BUXOM® Lash Volumizing Mascara

    Volumizing, defines and lengthens.