Best Sellers

Only the best for the best (that’s you, babe). From Full-On™ Plumping Gloss to our Plump Shot™ Lip Serum, you’ve gotta see what the crowd can’t get enough of. Only the best for the best (that’s you, babe). From Full-On™ Plumping Gloss to our Plump Shot™ Lip Serum, you’ve gotta see what the crowd can’t get enough of.

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Featured
    • 💋 Best Seller
    Hot Toddy
    Hot Toddy
    Hot Toddy | PLP

    Hot Toddy

    4.7
    Rated 4.7 out of 5 stars
    506

    Full-On™ Plumping Lip Cream Gloss

    Plump the look of lips with a tingling, mirror-like shine.

    • AUD $36.00
    • AUD $36.00
      $45.00
    • 💋 Best Seller
    Dolly Medium
    Dolly Medium | PLP
    Dolly Medium | PLP

    Dolly Medium

    4.6
    Rated 4.6 out of 5 stars
    950

    Power Line™ Plumping Lip Liner

    Chisel-tip, defines lips, creamy, matte color.

    • AUD $33.00
    • AUD $33.00
      $41.00
    • 2-in-1 Eye Duo
    Champagne and Chocolates
    Champagne and Chocolates
    Champagne and Chocolates

    Champagne and Chocolates

    4.3
    Rated 4.3 out of 5 stars
    367

    Flip Side™ Liner & Shadow Duo

    On-the-go glam! This 2-in-1 dual-ended liner and shadow defines eyes with creamy, all-day wear.

    • AUD $37.00
    • AUD $37.00
      $46.00
    • 💋 Best Seller
    BUXOM® Lash Volumizing Mascara
    BUXOM® Lash Volumizing Mascara | PLP
    BUXOM® Lash Volumizing Mascara | PLP
    4.4
    Rated 4.4 out of 5 stars
    846

    BUXOM® Lash Volumizing Mascara

    Volumizing, defines and lengthens.

    • AUD $36.00
    • AUD $36.00
      $45.00

    • FRIENDS & FAMILY SALE

    20% OFF SITEWIDE

    Your spring break packing list is now 20% off. Plus, get free shipping in the U.S. and a free Full-On™ Plumping Lip Glow Balm with orders $50+.

    • 💋 Best Seller
    Dolly Light
    Dolly Light
    Dolly Light

    Dolly Light

    4.7
    Rated 4.7 out of 5 stars
    1,596

    Full-On™ Plumping Lip Polish Gloss

    Give lips a plumping look with a tingling, high-shine shimmer.

    • AUD $36.00
    • AUD $36.00
      $45.00
  • Cherry Flip
    Cherry Flip | PLP
    Cherry Flip | PLP

    Cherry Flip

    4.5
    Rated 4.5 out of 5 stars
    890

    Full-On™ Plumping Glossy Lip Oil

    Plumping lip oil with peptides for smooth, hydrated lips and juicy shine.

    • AUD $36.00
    • AUD $36.00
      $45.00
    • 💋 Best Seller
    Lash Xtension Lift Mascara
    Lash Xtension Lift Mascara
    Lash Xtension Lift Mascara
    4.6
    Rated 4.6 out of 5 stars
    324

    Lash Xtension Lift Mascara

    Lash extensions in a bottle! Get long-lasting lash lift length plus tubing technology for an eye-opening effect.

    • AUD $38.00
    • AUD $38.00
      $48.00
    • 💋 Best Seller
    First Crush
    First Crush | PLP
    First Crush | PLP

    First Crush

    4.3
    Rated 4.3 out of 5 stars
    597

    Power-Full Plump Lip Balm

    Plumping, Moisturizing lip balm.

    • AUD $28.00
    • AUD $28.00
      $34.00
  • Rosé All Day
    Rosé All Day | PLP
    Rosé All Day | PLP

    Rosé All Day

    4.2
    Rated 4.2 out of 5 stars
    323

    Full-On™ Plumping Lip Glow Balm

    Plumping lip balm, clinically shown 24hr hydration, instant volume, and the perfect sheer tint.

    • AUD $34.00
    • AUD $34.00
      $43.00
  • Power-Full Plump + Repair Lip Butter
    Power-Full Plump + Repair Lip Butter
    Power-Full Plump + Repair Lip Butter

    Bare

    4.3
    Rated 4.3 out of 5 stars
    274

    Power-Full Plump + Repair Lip Butter

    24HR hydration* meets instant lip plumping for smooth, plush, visibly volumized pout.

    • AUD $30.00
    • AUD $30.00
      $38.00
    • 💋 50% Off
    Forever Babe Eyeshadow Palette
    Forever Babe Eyeshadow Palette | PLP
    Forever Babe Eyeshadow Palette | PLP
    4.5
    Rated 4.5 out of 5 stars
    208

    Forever Babe Eyeshadow Palette

    12 primer-infused shades for every skin tone.

    • AUD $36.00
    • AUD $36.00
      $72.00
    • 💋 50% Off
    Dragon Fruit
    Dragon Fruit | PLP
    Dragon Fruit | PLP

    Dragon Fruit

    4.5
    Rated 4.5 out of 5 stars
    286

    Power-Full Lip Scrub

    Gently exfoliates, for smooth kissable lips.

    • AUD $14.00
    • AUD $14.00
      $17.00

    • NEW DOLLY. SAME OBSESSION. 

    NEW DOLLY. SAME OBSESSION. 

    Our best-selling plumping gloss +
    our best-selling shade, reimagined x3. 

  • Vanilla Glaze
    Power-Full Plumping Peptide Lip Treatment
    Vanilla Glaze

    Vanilla Glaze

    4.6
    Rated 4.6 out of 5 stars
    94

    Power-Full Plumping Peptide Lip Treatment

    Hydration for up to 36 hours, leaving lips soft, smooth, nourished, and visibly plumped.

    • AUD $33.00
    • AUD $33.00
      $41.00

Showing 13 of 13 items

Glam to go

Shop Minis
  • Travel-Size
Mini BUXOM® Lash Mascara
Mini BUXOM® Lash Mascara
Mini BUXOM® Lash Mascara
4.5
Rated 4.5 out of 5 stars
6

Mini BUXOM® Lash Mascara

Volumizing, defines and lengthens.

  • AUD $21.00
  • AUD $21.00
    $26.00
  • Travel-Size
Mini Full-On™ Plumping Lip Polish Gloss
Mini Full-On™ Plumping Lip Polish Gloss
Mini Full-On™ Plumping Lip Polish Gloss

Dolly

4.8
Rated 4.8 out of 5 stars
6

Mini Full-On™ Plumping Lip Polish Gloss

Plumps lips, Tantalizing tingle, High-shine.

  • AUD $19.00
  • AUD $19.00
    $24.00
  • Travel-Size
Mini Full-On™ Plumping Lip Cream
Mini Full-On™ Plumping Lip Cream
Mini Full-On™ Plumping Lip Cream

White Russian

5.0
Rated 5.0 out of 5 stars
3

Mini Full-On™ Plumping Lip Cream

Best-selling White Russian is now available in a travel-size. Bring this punch of plump everywhere you go.

  • AUD $19.00
  • AUD $19.00
    $24.00

Big BOLD SEXY

XO

Learn More About cult favorite best sellers

Introducing Our Best-Selling Makeup

It’s no surprise so many of our best selling makeup products include our iconic lip plumping formulas. But while you’re here, we suggest playing with our plumping blush, too. For the kind of volume you thought was only possible with filler, our blush plumps and defines your cheeks with a natural, blurred, filter-like finish. Sounds pretty good, right

Want To Try The Best Lip Plumping Gloss?

It’s long been known that we make the best lip serum, but have you tried our lip plumping gloss? With over sixty
shades to choose from, you’ll still get the same tantalizing tingle you get with our lip serum with more color options. Because it’s the best lip plumping gloss you can wear on its own or in combination with our plumping lip liner for double the volume.

What Makes Ours The Best Long Lasting Eyeliner

For us, the criteria for the best long-lasting eyeliner included a minimum of 12-hour wear, a waterproof and smudge-proof formula, an always-sharp bladed tip, and a built-in angled blending brush to soften any lines. And lucky for you, that’s exactly what we created.

Best Selling Makeup Faqs

Which plumping lip serum is best?

Our plumping lip serum is the best because of its tri-peptides, hyaluronic acid, and nourishing botanical oils. Together, this formula visibly plumps your lips by 18% while reducing lip lines and wrinkles by
34%.

What are the most loved lip products?

The most loved lip products are easily our plumping lip serum, our bestselling plumping lip gloss, and our plumping lip liner. Feel free to use each product on its own or in combination with the others for a mega pouty
look.

Best lip plumper for sensitive skin?

Unlike other lip plumpers which rely on a burning sensation to get your lips fuller, our lip plumper offers an addictive, cooling tingle with ingredients that also nourish and soften the lips. It’s safe to use everyday and is available in more than 60 shades.

Which eyeliner is best for long lasting?

Our long lasting eyeliner is for anyone who wants smudge-proof wear for 12 hours. Plus, with its always-sharp bladed tip, built in blending brush, and safe-for-waterline formula, it’s the best eyeliner period.

How do you apply volumizing mascara?

To get the most dramatic effect, we suggest applying our volumizing mascara starting at the base of the lash line. Wiggle the wand to get even distribution, then slowly swipe up. Our hourglass wand ensures every lash is touched, so you’re left with thicker, fuller-looking lashes.

What is the most highly rated mascara?

Our lash volumizing mascara is a best seller for a reason. It offers 3X the volume in just one coat, while also defining and lengthening your lashes. The black pigments, vitamins, and antioxidants in this mascara nourish and soften your lashes for a fierce, flexible, and fanned-out look.