• BUILD YOURS, SAVE 20%


    Build a bundle for you and your besties and save 20%.

    BUNDLE NOW

    BUILD YOURS, SAVE 20%


    Build a bundle for you and your besties and save 20%.

    BUNDLE NOW

  • new Full-On™ Plumping Glossy Lip Oil

    Juicy hydration. Luscious, non-sticky shine.
    +25% fuller lips after one week*.

    *Based on a US clinical study with 32 people.

    Go Glossy

    new Full-On™ Plumping Glossy Lip Oil

    Juicy hydration. Luscious, non-sticky shine.
    +25% fuller lips after one week*.

    *Based on a US clinical study with 32 people.

    Go Glossy

  • our sale's on sale


    Let's call it DOLLY's Holiday Party favor.
    Stock up before it sells out.

    Shop Sale

    our sale's on sale


    Let's call it DOLLY's Holiday Party favor.
    Stock up before it sells out.

    Shop Sale

  • new

    Bold matte color. Clinically proven to increase lip volume -
    swipe it on, plump it up, go all in. 'Cause you play to win.

    Go Matte

    new

    Bold matte color. Clinically proven to increase lip volume - swipe it on, plump it up, go all in. 'Cause you play to win.

    Go Matte

NEW AND LIMITED EDITION

FOR THE LOVE OF PLUMP

It’s giving Galentine’s perfection. Treat your besties to mini magic with our Best of Plumping Trio – only $30 ($45 value).

Get the Kit

BUILD YOURS, SAVE 20%

BUNDLES FOR THE BESTIES

Nothing says be my Galentine like saving 20% on the glam you’ve both been eyeing.

Up To

50% Off Sale

Even our Sale's on sale. Stock up before we kiss these faves goodbye.

Buy With Prime

Get FREE Two-Day Shipping when you Buy with Prime.

New Favorites

XO

YOU SHOP, WE SHIP

COMING IN HOT

Shipping to the UK, Canada, and the rest of the world is here. Let’s get glam.

Shop Now

Full-On Fam Has Expanded!

Two new FULL-ON lip products have entered the chat.

What's Your Persona, Babe?

Let's see what your go-to lip color says about you.

Made-To-Move Minis

Room for one more? Pack those bags, bestie. We're coming with.

All That Matte(rs)

Introducing Full-On Plumping Liquid Lipstick Matte

Date Night Makeup

Minimal yet impactful makeup, enhancing your natural beauty.