It all began in 2006 with a range of Plumping Lip Glosses to stimulate the senses, with standout color to unleash your inner vixen. Today, we’re the lip plumping experts, with an array of pain-free plumpers and makeup must-haves that give you the confidence to be your boldest self.
Big. Bold. Sexy.
We believe a swipe of lip color can instantly give anyone main character energy, to be the center of attention, take risks, turn heads, have fun, and be unapologetically themselves. That is what BIG. BOLD. SEXY. is all about.
THE PLUMPING REVOLUTION
#1 for a reason. Our iconic Full-On Plumping Lip Polish is designed to unleash your sexy alter-ego and stimulate your senses. When you feel that tantalizing tingle, and see your lips reach their full pout-ential, your sultriest self is bound to come out and play.
CLINICAL PLUMPING? YES, PLEASE
Our Advanced Plumping Lip Serum visibly plumps by 18% - and let's be honest...size matters. *In a U.S. clinical study of 30 people.
Size matters. Unleash your plumpest pout with our transformative textures, sensorial experiences, and cruelty-free formulas.
WE’RE NOT LIKE OTHER PLUMPERS…
Look hot, but feel cool. Our painless plumping formulas gives you all the volume, none of the pain and an addictive cooling tingle.
ALL GAIN, NO PAIN
She's mauve, she's fab, she is the moment. Try our universally flattering, best-selling shade for your lips, eyes and cheeks and stun in showstopping looks that demand attention.