• LASH XTENSION LIFT TUBING MASCARA


    You’re a coat away from volume that builds fast
    and lasts for 24HRs, holding lift and curl all day*.

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    *Based on a US clinical study of 31 participants

    LASH XTENSION LIFT
    TUBING MASCARA

    INSTANT LIFT.
    24HR WEAR.

    You’re a coat away from volume that builds fast and lasts for 24HRs, holding lift and curl all day*.

    Shop Now

    *Based on a US clinical study of 31 participants

  • NEW FLIP SIDE™ LINER & SHADOW DUO



    Line, flip, twist, smudge– effortlessly create endless eye
    looks with a flip of this curated liner and shadow duo.

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    NEW FLIP SIDE™ LINER &
    SHADOW DUO

    TWO SIDES,
    LIMITLESS LOOKS

    Line, flip, twist, smudge– effortlessly create endless eye looks with a flip of this curated liner and shadow duo.

    Shop Six Pairs

NEW

POWER-FULL PLUMPING PEPTIDE LIP TREATMENT

Lips so smooth, instantly plump* and hydrated for 36HRs**, you'll think you're dreaming.

PINCH YOURSELF

NEW EXCLUSIVE KITS

THE SUMMER I TURNED PRETTY

Just like the hit series that inspired these pout-plumping sets – you’ll want them for all seasons, not just summer.

PLUMP ON REPEAT

SUBSCRIPTION IS LIVE

Run out? You’d never. Subscribe to your faves and get 10% OFF and Free Shipping on every order.

Bundle and Save

Your New Situationship

No need to commit to one fave, babe. Get 'em both and SAVE up to 20% with bundles of best sellers.

Meet Your Obsessions

Our latest drops for plump lips to lush lashes.

New Favorites

XO

YOU SHOP, WE SHIP

COMING IN HOT

Shipping to the UK, Canada, and the rest of the world is here. Let’s get glam.

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Full-On Fam Has Expanded!

Two new FULL-ON lip products have entered the chat.

What's Your Persona, Babe?

Let's see what your go-to lip color says about you.

Made-To-Move Minis

Room for one more? Pack those bags, bestie. We're coming with.

All That Matte(rs)

Introducing Full-On Plumping Liquid Lipstick Matte

Date Night Makeup

Minimal yet impactful makeup, enhancing your natural beauty.