• FULL-ON™ PLUMPING LIP POLISH

    Our cult-fave shade looks good on everyone. Prove it. Drop $40 and snag a mini for yourself.

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    FULL-ON™ PLUMPING LIP POLISH

    FREE MINI DOLLY

    Our cult-fave shade looks good on everyone. Prove it. Drop $40 and snag a mini for yourself.

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  • NEW

    Lips so smooth, instantly plump* and hydrated for 36HRs**, you'll think you're dreaming.

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    NEW

    POWER-FULL PLUMPING PEPTIDE LIP TREATMENT

    Lips so smooth, instantly plump* and hydrated for 36HRs**, you'll think you're dreaming.

    PINCH YOURSELF

  • NEW LASH XTENSION LIFT TUBING MASCARA

    Get that fanned-out, lash-extension look with 2X lift, length and curl in one coat*.

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    NEW LASH XTENSION LIFT TUBING MASCARA

    XTRA LIFT, LENGTH AND CURL

    Get that fanned-out, lash-extension look with 2X lift, length and curl in one coat*.

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NEW FLIP SIDE™ LINER & SHADOW DUO

TWO SIDES, LIMITLESS LOOKS

Line, flip, twist, smudge – effortlessly create endless eye looks with a flip of this curated liner and shadow duo.

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Meet Your Obsessions

Our latest drops for plump lips to lush lashes.

NEW EXCLUSIVE KITS

THE SUMMER I TURNED PRETTY

Just like the hit series that inspired these pout-plumping sets – you’ll want them for all seasons, not just summer.

PLUMP ON REPEAT

SUBSCRIPTION IS LIVE

Run out? You’d never. Subscribe to your faves and get 10% OFF and Free Shipping on every order.

Bundle and Save

Your New Situationship

No need to commit to one fave, babe. Get 'em both and SAVE up to 20% with bundles of best sellers.

New Favorites

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YOU SHOP, WE SHIP

COMING IN HOT

Shipping to the UK, Canada, and the rest of the world is here. Let’s get glam.

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Full-On Fam Has Expanded!

Two new FULL-ON lip products have entered the chat.

What's Your Persona, Babe?

Let's see what your go-to lip color says about you.

Made-To-Move Minis

Room for one more? Pack those bags, bestie. We're coming with.

All That Matte(rs)

Introducing Full-On Plumping Liquid Lipstick Matte

Date Night Makeup

Minimal yet impactful makeup, enhancing your natural beauty.