The 90s and 2000s revival has done more than help us rediscover our love for midriff baring tops and claw clips, it has enabled heavily lacquered glossy lips to knock matte lipstick of its pedestal.

We’re enjoying this long overdue return of lip gloss. Its mirror-like shine and juicy finish is the perfect counterpart to fresh skin and tidy, brushed-through brows. But the texture and finish could not be more different from its 90s and 2000s counterpart when Britney and Destiny’s Child and their glossy lips dominated pop culture.

Inspired by modern day icons like Hailey Bieber, Matilda Djerf, and Zendaya, today’s gloss trend is lightweight, non-sticky, and plumping. It gives the juicy fullness of fillers, without the needle. And when it comes to the ultimate plumping, high-gloss, nourishing formula it can only be Full-On Plumping Lip Gloss Polish.

Hailed as the gloss that reignited the gloss trend and an incredibly popular lip gloss, this non-sticky formula comes in 60 shades and delivers a multiverse of sparkly, pearlescent, and shimmering finishes with our signature tantalizing plumping tingle. With Plumping Peptides plus Vitamin E and other nourishing botanicals, Full-On Plumping Lip Gloss Polish instantly plumps with a cooling tingle, plus it nourishes, moisturizes, and softens. No wonder it’s a trending lip gloss and a best-seller.

Trending Lip Gloss Looks and Applications

Lip Gloss- Lip Care Hybrids

One of the biggest improvements on the original lip gloss formulas are the host of caring, skincare ingredients that help to maintain lip comfort and hydration. It’s the next evolution of the ‘skinification’ of makeup and the most popular lip gloss trend.

The ingredients in Full-On Plumping Lip Gloss Polish focus on lip health because for lips to look their plumpest and juiciest they must be well cared for and hydrated. Vitamin E is renowned for its antioxidant properties while nourishing botanicals help to plump but also moisturize.

Healthy-looking, glossy lips are the perfect partner to any makeup look but looks especially good when paired with the minimal, clean look beloved by social media. Team with fresh, hydrated skin, a slick of Lash Volumizing Mascara, a touch of plumping blush (try Plump Shot Collagen Peptides Advanced Plumping Blush) and brushed-up, lightly filled-in brows.

Prettily Plumped

Lip gloss is being used a tool, not just makeup, to help plump and fill out lips. As the trend for filler slowly starts to wane, many fans of the look are turning to plumping glosses to achieve a similar, albeit temporary affect.

BUXOM is the brand who made lip plumping glosses the viral, must-have product they are. No one does plumping quite like us. The Plumping Peptides in Full-On Plumping Lip Gloss Polish instantly boost volume and leave a satisfying, cooling tingle on lips. Apply on its own, pair with Power Line Plumping Lip Liner in a shade a fraction deeper than your natural lip coloring, or wear under your favorite lip color.

High Shine Lip Gloss

Today’s gloss is glossier than ever. The Hailey Bieber effect has us lusting after high shine, mirror-like glassy gloss to lacquer lips without the stickiness associated with formulas of old. To maximize the effect, opt for a clear formula or one that’s mostly translucent with a sprinkling of iridescence. Favorites include Full-On Plumping Lip Polish Gloss in Amanda ( a clear pink opal iridescent shade), and Dominique (a clear diamond sparkle)

A Touch of Tint

While a clear gloss celebrates the trend for clean looking making, a subtle tint adds a touch of interest and, with the right shade, enhances your natural coloring.

If you have dark skin with warm, deep undertones a rich, warm brown with a subtle shot of shimmer, our tinted lip gloss in the shade Gabby (a rich plum brown shimmer), will look amazing.

For medium skin tones a deep nude with golden shimmer, like the shade Maria, will be your new obsession.

If you have fair skin, look for a tint with subtle pink undertones, like the shade Alexis.

Vinyl Lip Gloss

To dial up the glam why not go for a wet vinyl finish with bold pigment in a super glossy finish? We’re still riding the pink train and there’s really no better way to embrace the trend than with Full-On Plumping Lip Cream Gloss in Creamiscle or Rose Julep. Pair with lashings of Xtrovert Mascara.