• NAT’L COCKTAIL DAY

    PLUMP. SIP.
    CELEBRATE.

    Strong, sweet, so irresistible – this full-size FREEBIE is just like
    our fave cocktails. Choose your shade when you spend $45.

    Shop Now

    NAT’L COCKTAIL DAY

    PLUMP. SIP.
    CELEBRATE.

    Strong, sweet, so irresistible – this full-size FREEBIE is just like
    our fave cocktails. Choose your shade when you spend $45.

    Shop Now


  • With shimmer, shine, satin and matte, there’s an iconic plumping Full-On™ fave for every taste. What’s yours?

    Shop Now


    With shimmer, shine, satin and matte, there’s an iconic plumping Full-On™ fave for every taste. What’s yours?

    Shop Now

  • THE ONLY SHOT YOU NEED


    Plump Shot™ Lip Serum is so advanced, friends won’t believe it’s not filler.

    SHOP NOW

    *In a U.S. clinical study of 30 people

    THE ONLY SHOT YOU NEED


    Plump Shot™ Lip Serum is so advanced, friends won’t believe it’s not filler.

    SHOP NOW

    *In a U.S. clinical study of 30 people

PLUMP ON REPEAT

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NAT’L COCKTAIL DAY

PLUMP. SIP.
CELEBRATE.

Raise a glass to a full-size FREEBIE when you spend $45.

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Get FREE Two-Day Shipping when you Buy with Prime.

NEW

Full-On™ Plumping Glossy Lip Oil

A plumping lip oil packed with peptides for lips that look and feel smooth, hydrated, and plumped with mirror-like, juicy shine.

New Favorites

XO

YOU SHOP, WE SHIP

COMING IN HOT

Shipping to the UK, Canada, and the rest of the world is here. Let’s get glam.

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Full-On Fam Has Expanded!

Two new FULL-ON lip products have entered the chat.

What's Your Persona, Babe?

Let's see what your go-to lip color says about you.

Made-To-Move Minis

Room for one more? Pack those bags, bestie. We're coming with.

All That Matte(rs)

Introducing Full-On Plumping Liquid Lipstick Matte

Date Night Makeup

Minimal yet impactful makeup, enhancing your natural beauty.