Best Sellers

Only the best for the best (that’s you, babe). From Full-On™ Plumping Gloss to our Plump Shot™ Lip Serum, you’ve gotta see what the crowd can’t get enough of. Only the best for the best (that’s you, babe). From Full-On™ Plumping Gloss to our Plump Shot™ Lip Serum, you’ve gotta see what the crowd can’t get enough of.

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Featured
    • 💋 Best Seller
    Dolly Medium
    Dolly Medium
    Dolly Medium

    Dolly Medium

    4.7
    Rated 4.7 out of 5 stars
    1,671

    Full-On™ Plumping Lip Polish Gloss

    Give lips a plumping look with a tingling, high-shine shimmer.

    • GBP £20.00
    • New
    • 💋 Trending on TikTok
    Plump Shot™ Fill & Flip Lip Liner
    Plump Shot™ Fill & Flip Lip Liner
    Plump Shot™ Fill & Flip Lip Liner
    4.0
    Rated 4.0 out of 5 stars
    304

    Plump Shot™ Fill & Flip Lip Liner

    Meet your lip flip—without the needles.

    • GBP £22.00
  • Forever Babe Eyeshadow Palette
    Forever Babe Eyeshadow Palette | PLP
    Forever Babe Eyeshadow Palette | PLP
    4.4
    Rated 4.4 out of 5 stars
    209

    Forever Babe Eyeshadow Palette

    12 primer-infused shades for every skin tone.

    • GBP £36.00
    • 💋 Best Seller
    Dolly Light
    Dolly Light | PLP
    Dolly Light | PLP

    Dolly Light

    4.6
    Rated 4.6 out of 5 stars
    957

    Power Line™ Plumping Lip Liner

    Chisel-tip, defines lips, creamy, matte color.

    • GBP £19.00
    • 🏆 2026 Glamour Beauty All-Star
    Lash Xtension Lift Mascara
    Lash Xtension Lift Mascara
    Lash Xtension Lift Mascara
    4.6
    Rated 4.6 out of 5 stars
    326

    Lash Xtension Lift Mascara

    Lash extensions in a bottle! Get long-lasting lash lift length plus tubing technology for an eye-opening effect.

    • GBP £22.00
    • New
    Rose Glaze
    Rose Glaze
    Rose Glaze

    Rose Glaze

    3.5
    Rated 3.5 out of 5 stars
    2

    Power-Full Plumping Peptide Lip Tint

    Tinted lip mask instantly hydrates and provides long-lasting hydration day and night for up to 36 hours.

    • GBP £19.00
    • 💋 Best Seller
    Hot Toddy
    Hot Toddy
    Hot Toddy | PLP

    Hot Toddy

    4.7
    Rated 4.7 out of 5 stars
    511

    Full-On™ Plumping Lip Cream Gloss

    Plump the look of lips with a tingling, mirror-like shine.

    • GBP £21.00
    • 💋 Best Seller
    Dolly Babe
    Dolly Babe
    Dolly Babe

    Dolly Babe

    4.5
    Rated 4.5 out of 5 stars
    2,596

    Plump Shot™ Peptide Lip Serum

    A clinically-shown plumping lip serum that plumps and smooths lips.

    • GBP £23.00
    • New
    Plump Shot™ Fill & Blur Primer
    Plump Shot™ Fill & Blur Primer
    Plump Shot™ Fill & Blur Primer

    Filler

    4.3
    Rated 4.3 out of 5 stars
    276

    Plump Shot™ Fill & Blur Primer

    So Good They'll Say It's Filler—instantly fill the look of lines, blur pores and smooth skin texture.

    • GBP £30.00
  • Cherry Flip
    Cherry Flip | PLP
    Cherry Flip | PLP

    Cherry Flip

    4.5
    Rated 4.5 out of 5 stars
    896

    Full-On™ Plumping Glossy Lip Oil

    Plumping lip oil with peptides for smooth, hydrated lips and juicy shine.

    • GBP £21.00
    • New
    Portrait Pink
    Portrait Pink
    Portrait Pink

    Portrait Pink

    4.5
    Rated 4.5 out of 5 stars
    965

    Power Line™ Pout Sculpt Lip Pencil

    Bold, waterproof lip liner with intense pigment and sharp lines. Glides on smoothly for all-day, no-budge wear.

    • GBP £19.00
    • 💋 Best Seller
    BUXOM® Lash Volumizing Mascara
    BUXOM® Lash Volumizing Mascara | PLP
    BUXOM® Lash Volumizing Mascara | PLP
    4.4
    Rated 4.4 out of 5 stars
    849

    BUXOM® Lash Volumizing Mascara

    Volumizing, defines and lengthens.

    • GBP £26.00
  • Rosé All Day
    Rosé All Day | PLP
    Rosé All Day | PLP

    Rosé All Day

    4.2
    Rated 4.2 out of 5 stars
    332

    Full-On™ Plumping Lip Glow Balm

    Plumping lip balm, clinically shown 24hr hydration, instant volume, and the perfect sheer tint.

    • GBP £32.50
    • 💋 Best Seller
    First Crush
    First Crush | PLP
    First Crush | PLP

    First Crush

    4.3
    Rated 4.3 out of 5 stars
    601

    Power-Full Plump Lip Balm

    Plumping, Moisturizing lip balm.

    • GBP £18.00
  • Vanilla Glaze
    Power-Full Plumping Peptide Lip Treatment
    Vanilla Glaze

    Vanilla Glaze

    4.7
    Rated 4.7 out of 5 stars
    100

    Power-Full Plumping Peptide Lip Treatment

    Hydration for up to 36 hours, leaving lips soft, smooth, nourished, and visibly plumped.

    • GBP £19.00
    • 🏆 2026 Glamour Beauty All-Star
    Champagne and Chocolates
    Champagne and Chocolates
    Champagne and Chocolates

    Champagne and Chocolates

    4.3
    Rated 4.3 out of 5 stars
    370

    Flip Side™ Liner & Shadow Duo

    On-the-go glam! This 2-in-1 dual-ended liner and shadow defines eyes with creamy, all-day wear.

    • GBP £21.00

Showing 16 of 18 items

Learn More About cult favorite best sellers

Introducing Our Best-Selling Makeup

It’s no surprise so many of our best selling makeup products include our iconic lip plumping formulas. But while you’re here, we suggest playing with our plumping blush, too. For the kind of volume you thought was only possible with filler, our blush plumps and defines your cheeks with a natural, blurred, filter-like finish. Sounds pretty good, right

Want To Try The Best Lip Plumping Gloss?

It’s long been known that we make the best lip serum, but have you tried our lip plumping gloss? With over sixty
shades to choose from, you’ll still get the same tantalizing tingle you get with our lip serum with more color options. Because it’s the best lip plumping gloss you can wear on its own or in combination with our plumping lip liner for double the volume.

What Makes Ours The Best Long Lasting Eyeliner

For us, the criteria for the best long-lasting eyeliner included a minimum of 12-hour wear, a waterproof and smudge-proof formula, an always-sharp bladed tip, and a built-in angled blending brush to soften any lines. And lucky for you, that’s exactly what we created.

Best Selling Makeup Faqs

Which plumping lip serum is best?

Our plumping lip serum is the best because of its tri-peptides, hyaluronic acid, and nourishing botanical oils. Together, this formula visibly plumps your lips by 18% while reducing lip lines and wrinkles by
34%.

What are the most loved lip products?

The most loved lip products are easily our plumping lip serum, our bestselling plumping lip gloss, and our plumping lip liner. Feel free to use each product on its own or in combination with the others for a mega pouty
look.

Best lip plumper for sensitive skin?

Unlike other lip plumpers which rely on a burning sensation to get your lips fuller, our lip plumper offers an addictive, cooling tingle with ingredients that also nourish and soften the lips. It’s safe to use everyday and is available in more than 60 shades.

Which eyeliner is best for long lasting?

Our long lasting eyeliner is for anyone who wants smudge-proof wear for 12 hours. Plus, with its always-sharp bladed tip, built in blending brush, and safe-for-waterline formula, it’s the best eyeliner period.

How do you apply volumizing mascara?

To get the most dramatic effect, we suggest applying our volumizing mascara starting at the base of the lash line. Wiggle the wand to get even distribution, then slowly swipe up. Our hourglass wand ensures every lash is touched, so you’re left with thicker, fuller-looking lashes.

What is the most highly rated mascara?

Our lash volumizing mascara is a best seller for a reason. It offers 3X the volume in just one coat, while also defining and lengthening your lashes. The black pigments, vitamins, and antioxidants in this mascara nourish and soften your lashes for a fierce, flexible, and fanned-out look.